APPROACH
Wedding flowers you can feel good about - from start to finish.
...because you shouldn't have to choose between style, sustainability, and inclusivity.
It's About More Than Flowers To Us
Mutual respect, kindness, and humanity.
2SLGBTQIA+ love is joyfully celebrated, respected, and honored.
We will always stand with and fight for marginalized folks.
Eco-friendly practices. More on that below.
Transparency, honesty, and open communication.
Intentionality + quality.
Healthy boundaries and work/life balance.
Supporting other small, local businesses.
Paying and caring for our freelancers generously and fairly.
Zero pushy sales tactics. We want you to book vendors you connect with.
We will always respect your budget. We have minimums so we can be transparent about what we personally need to make for our business, and you'll never be encouraged to spend more than you feel good about. (And if we're out of your budget range, there's not an ounce of judgement here. Let me know if you want a referral!)
Making this part of wedding planning fun and easy.
Jesse Cobb Photo
Taryn Nancy Photo
Some of Our Core Values:
80%
local flower growers
of our wedding flower budgets with
Throughout 2025, we spent over
During peak growing season, this averaged closer to 94%.
Wrong Number Floral Co. is a sustainable florist in Eugene, Oregon. We are always striving to learn more, do better, and share what we know.
Eco-Friendly Wedding Flowers
Flowers are seasonal, and it's one of our favorite things about our craft.
We source as many of our flowers and foliage as possible from local flower farms. We know many of these farmers on a personal level, and we love supporting responsibly grown flowers from small business owners. Many of these flower farms are also woman-owned, minority-owned, and queer-owned--which we love supporting! Flower farming is SUCH labor-intensive work. (I work a few days per week on a flower farm and it kicks my butt.)
Do we ever use imported or shipped product? Yes, but minimally and strategically.
If you don't know, around 80% of cut flowers sold in the United States are imported. When we're that far removed from the flowers, there are a lot of factors that come into question: quality/age, if they treat/pay their employees fairly, what kinds of pesticides are present, and the carbon footprint of that bunch of flowers.
Now, not every state in the country can grow flowers in abundance, but on the west coast, we really do have full advantage. We don't take that for granted.
Sourcing locally typically comes with a decent amount of added work for the florist. Rather than ordering from 1 wholesaler, we're sourcing from 5+ farms and coordinating pick up with each of them. It's well worth it, but this can be a barrier for some.
Step 1: Flower Sourcing
We do not use traditional floral foam at all. In the last handful of years, there have been some wonderful alternatives created. Some of these include: Agrawool and Fibre Floral which are made of stone wool (basalt) as well as Oshun Pouches which are made of coco coir and plant-based starches on the inside and bioplastic membrane on the outside.We use these items thoughtfully as they are pretty much single-use (though some are compostable).
Here are some common sustainable floral supplies we reuse time and time again:
- Vases + containers - rented to our couples so they don't have to purchase; can be reused over and over
- Coated chicken wire - used for most designs; doesn't rust; I've only purchased chicken wire maybe 3 times in 9 years
- Pin frogs (aka flower frogs) - used in many vase arrangements; almost never have to be replaced
- Hydration containers for wearables
- Water tubes - they do get worn out over time, but last us through many events
- Pop-up trash cans for compost - we bring it all back with us to put in the compost
Step 2: Floral Supplies & Mechanics
Not a sexy topic, but an important one that we can't forget!
All of our natural materials (flowers, foliage, moss, etc.) are either composted or dried for repurposing. This is one of the reasons we always pick up any unwanted flowers at the end of the event--so they can be disposed of properly and avoid going into trash bags that end up in the landfill.
*QUICK NOTE: Of course, we want you to take home whatever flowers you want to keep. We discuss this in advance so we know what you're planning to take and what we should clear out.
There are some items that are single-use, and we use them thoughtfully and minimally. They are disposed of properly in the trash. (i.e. glue dots, floral, adhesive, floral tape, and zip ties)
We are always experimenting with alternatives so that we can minimize our waste.
Step 3: Flower Waste Disposal
"Absolutely thrilled with our experience with Hope!
From the very beginning, she went above and beyond to bring our vision to life in the most beautiful and unique way. Her arrangements were truly works of art, and the displays at our wedding were nothing short of breathtaking."
-Alijah (Client)
Here's a little peek at what we do, and how we make your day go so smoothly!
THE PLANNING PROCESS
After 9 wedding seasons, I've honed in this process so that I get all the important input and preferences from you...AND I don't burden you with endless questions about flower varieties or vases. I know the decision fatigue gets so real.
During this time, I'm also creating flower "recipes" for each of your arrangements (based on my knowledge of seasonality and local availability), calculating how many bunches I need to order of each flower variety, and placing orders with local farms to reserve your blooms.
WEDDING WEEK
I won't bore you with the entire week's task list, but here's a glimpse at what we're doing behind the scenes:
- Smoothly navigating flower substitutions because Mother Nature doesn't play by the rules. You'll never know the difference. We got you.
- Driving to local flower farms to get you the BEST OF THE BEST, and sometimes a 3am wake-up call to get to the Portland flower market when they open at 5:30am. Yep, you read that time correctly.
- Making a backup plan for the backup plan.
- 1-2 days before your wedding, it's full speed ahead on design work. We work with highly perishable product, so it's all a meticulous time game.
- We're expertly transporting arrangements without vases tipping or stems breaking (and when accidents happen, we fix it right up).
- Carrying dozens of heavy buckets, building the coolest floral installations you've ever seen, and keeping your centerpieces from roasting in the sun and tipping over in the wind.
- Repurposing your ceremony arrangements to reception, making touch-ups, and making sure it's picture-perfect for your guests.
- And we come back at the end! We grab rental items (vases/supplies) and clean up all unwanted flowers. Your family gets to go relax or hit the after-party instead of cleaning.
High End Design & Peace of Mind
Benefits to hiring a full service florist
TLDR:
Hiring a full service florist means you get a fully custom design that is executed entirely for you.
We get all the info from you during the planning process, and then we have it covered from there. Full set up and full tear down--you don't touch a thing.
Basically, we handle it all so you can be fully present.
